Fundamental principles of the Outdoor brand
How it all started: The appearance of brand and its development
The chronology of company’s activities began in 1956, when the production of larch decking was opened in the suburbs of Toronto. The company performed complex closed-loop operations: harvesting, processing and release of finished products from natural wood.
Despite the 1986 crisis (when the Canadian dollar reached its lowest point), production has never stopped. The technological cycle was observed correctly, prices were adjusted, so the products continued to be in demand.
After ratification of the Free Trade Agreement between Canada and the USA (1989), the turnover began to grow rapidly, and the company entered the international level.
Despite the difficulties associated with the transportation of finished products over long (intercontinental) distances, engineers fought for the safety of original decking characteristics and created special protective materials..
Since the mid-90s, the corporation has focused on environmental problems. Outdoor began manufacturing products from WPC (wood-polymer composite), which combine the advantages of wood and plastic. A mixture of wood fibers and polymer, with the addition of modifiers and dyes, is pressed through the holes of special machines (extruders), sintering into a single heavy-duty monolith.