Reese's marshmallow is back—and it's calling your s'mores dreams

For years, a void has lingered in the candy aisle—a void shaped like a peanut butter cup with a surprisingly delightful marshmallow center. Reese’s Marshmallow, a beloved flavor that vanished nearly two decades ago, has mysteriously returned, prompting a frenzy among devoted fans.

The sweet return after a long absence

The disappearance of Reese’s Marshmallow, initially launched in 2006, remains a confectionery enigma. Why Hershey, the parent company, pulled this flavor from shelves remains unclear, fueling speculation and longing among candy enthusiasts. But now, the wait is over. The Hershey Company has resurrected the treat, and initial reports indicate a swift sell-out in many regions.

Hersheyland's website describes the revamped flavor as evoking